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Epic paid $146 million for Borderlands 3 exclusivity and 2K game giveaways

Epic Games has been paying millions to obtain timed exclusive games for its store. We know a smaller game like Control ended up costing Epic around $10 million, but what about a bigger game like Borderlands 3? Court documents reveal that Epic paid well over $100 million for Borderlands 3 exclusivity. 

Documents revealed through the Epic Games v Apple trial (via Simon Carless), which is taking place this week, show that Epic Games paid $146 million for Borderlands 3 to launch on the Epic Games Store.

Breaking that cost down, $115 million was for Borderlands 3 itself, which includes an $80 million minimum guarantee on sales, $15 million for marketing and $20 million in “non-recoupable fees”. The remaining $31 million was spent securing two 2K published titles to be given away as freebies on the Epic Games Store. Those two freebies were none other than Borderlands: The Handsome Collection, which cost $11 million, and Civilization VI, which cost $20 million.

Borderlands 3 at launch made over $100 million in revenue and due to the Epic Games Store’s 12 percent revenue cut, Epic made $9.2 million off of those launch window sales.

KitGuru Says: We’re getting a lot of juicy details out of these court documents, giving us plenty of insight into the inner workings of game companies as well as exclusivity and marketing deals. 

The post Epic paid $146 million for Borderlands 3 exclusivity and 2K game giveaways first appeared on KitGuru.

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