Intel hides the unannounced Iris Xe Max GPU brand in a promo video

Intel appears to have hidden Iris Xe Max, an unannounced version of its Xe GPU branding, inside of the “sizzle reel” for its new logo.

Fast-forward thirty-six seconds into Intel’s ”Wonderful New Look” video, and you’ll see that Intel has published an array of its new logos—everything from the Celeron to the Pentium to the Xeon. To the upper left, however, is something new: a logo touting the Iris Xe Max, a brand that hasn’t been announced yet. Unfortunately, most of the comments attached to the promo reel hiding the new Intel Xe Max brand focused on the new Intel jingle 57 seconds in—which, well, sounds pretty unflattering

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