It’s Earth Day, and all the world’s companies want to make sure you know they care about the planet too. So please, buy their stuff? Sure, that’s a little cynical, but Earth Day promotions are often just ploys to sell more products, which seems counterintuitive to the first two of environmentalism’s Three Rs. This year, however, I have to admit I found Logitech’s approach to sustainability marketing intriguing.
Logitech announced new “carbon impact transparency” labeling for all its packaging on Thursday. The new labeling will show a product’s carbon footprint measured in kilograms of carbon dioxide emissions (kg CO2e) over a typical two year period of usage. Logitech sees this number as akin to nutrition labeling on foodstuffs. You can take a look at the number on the side of the package, and then decide whether or not you want to participate in the carbon impact of said product.