Build Your Product-Led Growth Playbook

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Every company wants to delight their customers and turn those delighted customers into dollar signs. However, turning new users into loyal paying customers is often easier said than done. Without a strong product-led growth (PLG) strategy, companies experience the following:

Slow time to value and declining renewal rates.
Wasted time and resources on free trials that fail to generate real revenue.
Inability to deliver a high-value product experience that drives conversion.

Our Advice

Critical Insight

Be ruthless in your focus. PLG is about building a company and product that delights high-value users, then optimizes their experience to drive revenue, transforming your go-to-market strategy into a growth engine.

Impact and Result

Fuel faster growth and stronger user engagement with Info-Tech’s PLG methodology. Our proven framework gives you the tools to connect product value with business outcomes, accelerate revenue, and reduce friction across the user journey.

We help you:

Clearly identify where your product or service creates value for users and the business and align those moments to maximize impact.
Master the balance between scarcity and value to capture more opportunities and prevent prospect loss.
Simplify and streamline user acquisition, making it easier to convert new users with less effort.
Track how quickly users realize value, so you can optimize experiences and drive long-term growth.

Our PLG approach turns your product into a powerful driver of acquisition, retention, and revenue.

Build Your Product-Led Growth Playbook Research & Tools

1. Build Your Product-Led Playbook Deck – Turn your product into your most powerful growth engine.

Build smarter, scale faster. This research gives you the tools to create a PLG strategy that drives revenue, accelerates adoption, and increases retention.

2. Accelerate Time to Value Workbook – Accelerate the path to value and deliver that eureka moment sooner.

This workbook helps teams reduce time to value by aligning onboarding, pricing, and segmentation with key value moments. Use it to map friction points, select metrics, and build action plans that move your PLG strategy forward.

3. Land and Expand Workbook for PLG Conversions – Accelerate PLG conversions by tracking user behavior and creating upgrade opportunities.

This workbook guides you through optimizing PLG conversions by tracking user behavior, refining engagement strategies, and driving expansion within existing customer segments.

4. Viral Loop Playbook – Easily build viral loops using prebuilt prompts and actions across social media, email, and in-app experiences.

This playbook helps teams build and embed viral loops using reward mechanics and FOMO. It includes ready-to-use templates for social, email, and in-product sharing to grow your user base organically.

Build Your Product-Led Growth Playbook visualization

Unlock the true power of hypergrowth with an effective PLG strategy.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Need Extra Help?
Speak With An Analyst

Get the help you need in this 3-phase advisory process. You'll receive 10 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: Quicken time to value

Call 1: Discuss the goals for your PLG strategy. Review the Accelerate Time to Value Workbook.
Call 2: Identify high-value user segments, key activation triggers, and critical moments that lead to conversion, as well as essential PLG metrics.
Call 3: Align user segments with pricing tiers, goals, and expected outcomes for PLG.

Guided Implementation 2: Build a PLG acceleration roadmap

Call 1: Review your value path. Then, assess package TTV performance by segment.
Call 2: Identify revenue-driving features. Analyze the relationship between user engagement with specific features, the time it takes to achieve value, and the perceived value.
Call 3: Use the PLG Competitive Scenario Planner to evaluate growth interventions, analyze their impact on key metrics, and prioritize actions by ROI, cost, and timeline.

Guided Implementation 3: Land and expand

Call 1: Define gated access, upgrade triggers, and upsell paths to maximize conversion.
Call 2: Identify the emotional anchors that reinforce product value and drive user retention. Develop automated engagement triggers.
Call 3: Outline the viral loop workflows, gamification elements, and strategies to increase organic growth.
Call 4: Launch the finalized PLG strategy and begin tracking success metrics.

Author

Terra Higginson

Contributors

Ran Chen, Head of Product Growth, Amplitude
Brent Kostak, Sr. Product Marketing Manager, Adobe
Russell Martin, Analyst Relations, Pendo
Klassjan Tukker, Sr. Director Product Marketing, Adobe Experience Platform, Adobe